We’re excited to announce our new name, Lincoln, and the launch of our new logo, graphic identity and website. With the move back to our roots in West Oakland, we embarked on an exciting journey to give the Lincoln brand and website a fresh new look. Since our founding in 1883, disrupting cycles of poverty and trauma and empowering children and families to build strong futures have always been at the heart of what we do. So, it was with great thought and sincere passion that we developed a look that both matches our mission and captures our dynamic future.
But, what’s a new brand without having a great platform to display it on? And so came our new website with the fresh look and feel of the new brand, and all the latest navigation elements for accessing content. Best of all, our new website is fully responsive, meaning it will adapt to the screen it’s viewed on. This will provide a much better experience for all of our visitors, regardless of whether they view our site on a desktop computer, a tablet or a smartphone.
(If you want to see the responsive design in action, you can resize your browser window. You’ll see all of this content shifting around as your browser window changes sizes.)
Keeping with the visual overhaul, we made the information about our programs easier to understand for our families and supporters --- and (in our opinion) much more visually compelling as well. You’ll see program impact stories incorporated throughout the website in a variety of places. We can tell visitors we’re really good at what we do, but we think it means a lot more coming from the kids and families we work alongside. Many of them were kind enough to share not only their stories, but also photos.
Writing helpful content for families, professionals and supporters is important to us. So we’ve pulled the latest news and information from our publications to the homepage to make them easier to find. Interested in working at Lincoln? We’ve got you covered too with up-to-date job opportunities just a click away.
In order to give more insight about who we are, we’ve added a lot more information about the leadership behind Lincoln. We’ve had a really exciting year and have doubled our team since making the move back to West Oakland. We’re glad our visitors can get to know each of us a bit more now when they visit our site.
Please take a look around our new site and let us know what you think by sending your comments here. We hope you enjoy it!
Feel moved to give and help us empower even more children and families to build strong futures? Our new website makes donating easy too!